Understanding the User PersonaIf you’re living abroad - maybe in the USA, UK, Canada, UAE, or elsewherestaying connected with family and friends in Pakistan isn’t always easy. Special occasions like birthdays, anniversaries, Eid, and weddings make you wish you could be there in person. Since that’s not always possible, sending a thoughtful gift is the next best thing. But let’s be real—figuring out what to send, where to order from, and how to en...